Guest sentiment
Two anonymous QR placards — one for the film, one for the visit — collect star ratings and the standard 0–10 NPS question one tap at a time, while the guest is still on site. No email addresses, no comment box, no adjusted banding.
We'll walk the circuit view, your POS sync and showtime setup on a live screen. Backed by our 30-day guarantee.
Post-visit email surveys are the industry default for guest feedback, and they are broken. They arrive days later, to people with nothing to report, so the only people who answer are the ones who want something. What comes back is a compensation request, not a measurement of customer satisfaction. "Free popcorn" is the running joke.
A circuit owner asked for an NPS number and handed a stack of goodwill claims has been sold a survey product, not a measurement. CineScope collects guest sentiment where the experience happened, from people who have nothing to gain by answering.
Two QR placards, both scanned in the building, both anonymous, both one tap.
On the auditorium doors. A guest scans on the way out and the card already knows which film they just watched, because the scan is matched to the actual showing in that room at that moment. They rate it 1–5 stars, answer the 0–10 recommend question, or both — then see how their rating compares with everyone else's.
By the exit doors. The 0–10 net promoter question about the cinema itself: the queue, the staff, the state of the place. Deliberately a separate placard, because a card by a screening door gets answered about the film however it is worded.
A free-text field is the exact mechanism by which a feedback form becomes a compensation claim. Guests with something specific to report use the issue-reporting placard instead, which produces a case somebody actually works.
No name, no email, no device ID, no loyalty number. A score belongs to nobody and cannot be traced back to a person.
9–10 promoters, 7–8 passive, 0–6 detractors. A differently-banded number reported as NPS is incomparable with every other NPS on a board's slide deck, which is the entire reason they asked for one.
Below the threshold — default 10, configurable — a film shows its response count and no score. An average of two people is two people.
A film loved by the eleven people who saw it and a film disliked by four hundred are opposite problems. CineScope shows the scores and points at the ticket data rather than blending them into one misleading number.
A Guest Sentiment dashboard showing scores per film and per venue — circuit-wide or filtered to one site, over any date range. Star ratings and NPS are counted as separate samples, each with its own response count, so nobody is comparing a five-star average against a net promoter score by accident. Attendance sits next to sentiment rather than inside it, and the cinema operations tools hold the ticket data the scores are read against.
| Post-visit email survey | CineScope guest sentiment | |
|---|---|---|
| When it is asked | Days after the visit, by email | In the building, seconds after the film ends |
| Where it is asked | An inbox, away from the experience | Auditorium doors and exit doors, on a QR placard |
| What it asks for | An email address, then a page of questions and a comment box | One tap: 1–5 stars, or the 0–10 recommend question, or both |
| Who answers | Mostly people who want something from you | Anyone walking past the placard, with nothing to claim |
| What comes back | Compensation requests, attached to a named guest | A score, anonymous, countable, banded the standard way |
CineScope asks the standard 0–10 recommend question on an anonymous QR placard inside the cinema, then bands the answers the standard way: 9–10 promoters, 7–8 passive, 0–6 detractors. The Net Promoter Score is the promoter percentage minus the detractor percentage, unadjusted, so it is comparable with any other NPS a board looks at.
Yes. A guest sentiment response carries no name, no email address, no device identifier and no loyalty number. A score cannot be traced back to a person, which is deliberate: it is what makes a rating a measurement rather than a negotiation.
The film rating placard sits on the auditorium doors and collects a rating for the film the guest just watched, matched to the actual showing in that room at that moment. The visit rating placard sits by the exit doors and asks the 0–10 recommend question about the cinema itself — the queue, the staff, the state of the place. They are separate placards because a card by a screening door gets answered about the film however it is worded.
The scan is matched to the actual showing running in that auditorium at that moment, so the guest is never asked to pick a title from a list. The rating arrives already attached to the correct film, screening and venue.
No, and that is a design decision rather than a missing feature. A free-text field on a rating card turns feedback into a compensation request. Guests who want to report something specific use the CineScope issue-reporting placard, which opens a case an operator works and closes.
CineScope applies a response floor — 10 responses by default, configurable per circuit — before it displays a score. Below the floor the dashboard shows how many people responded and no average, because an average of two people is two people.
No. A post-visit survey arrives days later in an inbox and is answered mainly by people who want something. CineScope asks in the building, seconds after the experience, anonymously and in one tap, so what comes back is a score rather than a claim.
Scores per film and per venue, circuit-wide or filtered to a single site, over any date range. Star ratings and NPS are counted as separate samples, each with its own response count, and sentiment is shown alongside — never blended into — ticket data.
Pair it with AI assistant integration to ask questions of your own sentiment and operations data, or check what a circuit pays on the pricing page.
We'll walk the circuit view, your POS sync and showtime setup on a live screen. Backed by our 30-day guarantee.