One operator, one problem, one tool

Maximilian Allen

Founder, CineScope LLC

I have worked in the Cinema Industry for 15 years, starting in concession, and working my way up to the Director of Presentation Technologies. Half my entire life has been spent in the world of Cinemas. I have seen the guest issues from the floor as a staff member, and now circuit wide on a corporate level. Complaints reach the wrong person, and nobody could prove a fix ever happened or when it happened. I get told all the time "has anyone told you that this is happening?" Nope. Too many problems ruining experiences for guests that could have been caught if there was the right tool to find the issues faster. So I built CineScope: a guest feedback software with customized QR placards. The guest scans anonymously with no account and no download, a report immediately routed to whoever can actually fix it, and a case trail that shows it closed. Topped with the customer being able to follow the report to resolution. In the world of exhibition, we struggle with getting new customers through the door. The most important thing we can do is to treat them right and give them the best experience we can when they do come.